In an increasingly competitive market, it’s essential that banks take every step to improve and enhance the customer experience, making every interaction a valuable one. You can read more about how to use video analytics in your bank branch transformation in our e-book.
What is the best way to stand out in a highly regulated market where largely the same product offerings are available to every consumer? And most important, how do you maintain customer loyalty in such a commoditized market? This is the challenge for the world’s retail banks.
Many would argue that exceptional customer service is the route to lifelong customer relationships. But it’s easier said than done. When mentioning video, the first association might be surveillance. Today, video brings numerous benefits in addition to security, particularly given the advanced analytics now available.
Video analytics can provide an effective means of capturing customer behavior. It can also gather data that can help to enhance or improve the overall customer experience by reducing queues and by ensuring that enough advisors are available at busy times. A pleasant, efficient and useful experience is fundamental to customer satisfaction.
Specialized video analytics can also be used to detect demographic information, such as age, gender and even mood. Such information can present opportunities for tailored communications through dynamic displays, but also ensure that staffing levels and type can be optimized for specific customer demographics.
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E-mail: firstname.lastname@axis.com
Phone: +46 (0)46-272 XX XX
E-mail: firstname.lastname@axis.com
Phone: +46 (0)46-272 XX XX
