14 & 15 June 2021


The world has changed, and so has Axis. Instead of everyone coming to physical Axis events, Axis is coming to you — to your kitchen, to your living room, even to your own backyard. We’ll bring smart new security innovations, customer success stories, timely, relevant, insightful conversations, and inspirational surveillance solutions to you. Plus, amazing global, regional & external speakers and, of course, our inspiring community of Axis Partners.

Axis Inspire 2021 — a can't miss event for you.


Conference fee

The conference is free of charge. To participate, you need to just fill in the registration form.

Internet connection

Please ensure a good and stable internet connection to take advantage of the full spectrum of possibilities during Axis Inspire 2021.

Microphone and camera

We give you the possibility of direct video meetings with our local Axis team who helps you achieve success.
If you want to use this opportunity, please make sure your camera and microphone are enabled before the event.


View full agenda

Or get a sneak preview of our agenda here


Mon, June 14th, 09:05 am – 09:25 am (CET)
Partnership that endures – today & tomorrow
Peter Lindström, Executive Vice President Sales, Axis Communications

In a world where change is the only constant, sustainable and ethical partnerships help us shape our “new normal” and fuel continued co-creation. Together we explore the future of technology, how we can apply that technology to solve new customer needs and how we take our engagement to new levels of innovation for a smarter, safer world.

Mon, June 14th, 09:25 am – 09:45 am (CET)
Innovations in a horizontal world and a portfolio update
Johan Paulsson, CTO, Axis Communications
Peter Rietz, Director Product Management, Axis Communications

The way we define, develop, and build products and solutions is changing. From being vertical-oriented, device-/location-oriented, we today think in a horizontal/hybrid way instead - the world is going horizontal. We will also look at recent updates in the Axis portfolio.

Mon, June 14th, 11:10 am – 11:30 am (CET)
The impact of AI-based technology in the security industry: myths vs. reality
Geertrui Mieke De Ketelaere, Program Director AI, Imec

Artificial Intelligence (AI) continues to gain momentum every day, and it is already expected to augment and enrich many aspects of our business and personal lives. For the security industry, it’s clear that AI-based technology is about to make a substantial impact. What value can it bring for businesses already and what still needs to be solved to increase further adoption in the future?

Tue, June 15th, 09:05 am – 09:25 am (CET)
Partners in Cybersecurity – Managing risk throughout the life cycle
Christoffer Sernevi, Project Manager Enterprise Services, Axis Communications

Protecting IT systems is not something you do once and then you are done. Defining policies and processes are key elements in maintaining a low risk. This session will give you an overview of what Axis is doing to help you reduce your risk and give you valuable insights into different aspects of Cybersecurity.

Tue, June 15th, 09:30 am – 09:50 am (CET)
Proactive security with Axis network audio
Karl Hill, Portfolio & Business Development Manager New Business, Axis Communications

Learn more about what we mean by "Audio for Security" and the many benefits and opportunities that come with network audio solutions.

Tue, June 15th, 09:55 am – 10:15 am (CET)
Axis end-to-end solution for surveillance- put the wheels in motion!
Christina Behle, Business Development Director End-to-End Solutions, Axis Communications

An introduction to Axis' complete surveillance solutions with highlights of the new possibilities and a review of customer cases.


Two days full of inspirational speakers.

Learn more about all our internal and external speakers.

View all speakers

Your Host


Philippe Kubbinga

Regional Director Middle Europe, Axis Communications

Conference package.

Maecenas sed diam eget risus varius blandit sit amet non magna. Etiam porta sem malesuada magna mollis euismod. Curabitur blandit tempus porttitor. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Conference fee

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla vitae elit libero, a pharetra augue. Maecenas sed diam eget risus varius blandit sit amet non magna. Curabitur blandit tempus porttitor. Vestibulum id ligula porta felis euismod semper. Donec ullamcorper nulla non metus auctor fringilla.

  • Donec ullamcorper nulla non metus auctor fringilla. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Donec id elit non mi porta gravida at eget metus.
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
  • Sed posuere consectetur est at lobortis.
Nulla vitae elit libero, a pharetra augue.
Nulla vitae elit libero, a pharetra augue.


How to get to Etiam Fringilla Pharetra Ridiculus

By combining intelligent technology and human imagination, Axis has become the market leader in providing solutions based on sight, sound and analytics to improve security and optimize business performance. Join us for a unique business leaders technology showcase event to learn more about the future of network video.
As the issues of security and data compliance, in both physical and digital environments, move up the board room agenda, doing what you’ve always done may no longer suffice. Our event, split over two mornings, addresses some of the key business issues of today and introduces market leading end-to-end security solutions to not only protect key assets but also to extract insights to improve business performance.


Renaissance Airport Hotel

Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Maecenas sed diam eget risus varius blandit sit amet non magna. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit.

Phone: +00 555 123 456


Register today to save your seat.

You'll be redirected to our event platform. Please fill out the form. You'll automatically receive a confirmation e-mail after you successfully registered.



Get in touch with us.

If you have any questions about Axis Inspire 2021, or Axis Communications in general, please contact your respective Axis contact.

Marieke de Bruijn

Partner Marketing Coordinator BeNeLux
E-mail: marieke.debruijn@axis.com
Phone: +31 6 57 882 497

Jennifer Hirsch

End Customer & Segment Marketing Coordinator
E-mail: jennifer.hirsch@axis.com
Phone: +49 89 35 88 17 218

Ann-Kathrin Jordan

Partner Marketing Coordinator DACH
E-mail: ann-kathrin.jordan@axis.com
Phone: +49 89 35 88 17 240

Silke Stumvoll

PR Specialist Middle Europe
E-mail: silke.stumvoll@axis.com
Phone: +49 89 35 88 17 221