SHIFT: An Axis Retail Event

24 - 28 August, 2020 | Virtual Event


Making the SHIFT together

For the past nine years, Axis has hosted the Axis Retail Leadership Forum in Canada and the US. This in-person event brings retail leaders and end-users in loss prevention and IT together for two days of learning and networking. This year, we had to SHIFT our thinking to bring a similar experience to retailers. Along with our combined advisory boards of retailers from Canada and the US, we are pleased to announce SHIFT: an Axis retail event.

This virtual event will include a variety of live sessions during the week of August 24-28th and will include a mix of education, networking, and thought leadership; all designed for retailers by retailers.

Who is this event for?

This event is intended for retail end users who are looking to network, learn, and drive thought leadership in the retail/loss prevention community.

What will I learn?

There will be several live sessions, detailed below, that have been handpicked by retailers for SHIFT. Retailers can expect to learn about upcoming technologies that will impact the industry, security techniques, and learn from their peers as they discuss how they navigated the past several months.



August 24, 1:00 pm EST

Axis' Vice President of the Americas will kick off SHIFT with a presentation on leadership and resiliency.

Speaker: Fredrik Nilsson, VP of the Americas at Axis Communications


Google + AI

August 24, 1:30 pm EST

What can artificial intelligence (AI) do for retailers? Jason Mayes, Senior Developer at Google AI will present on AI, along with machine and deep learning, and what they mean for the retail space.

Speaker: Jason Mayes, Google AI

CPTED - How small details make a big difference

August 25, 1:00 pm EST

How can you become more involved in the design stages of new buildings and locations? Join Circle K and Axis as they explore the benefits of CPTED. Plus, hear how Harvard University is using Circle K’s implementation of CPTED methods to achieve ultimate security and success.

Speakers: Sean Sportun, CircleK  |  Kelsey Carnell, Axis

Technology Beyond Security

August 26, 1:00 pm EST

How can you utilize your video system and other technology to support operations, marketing and health & safety?  This session will discuss some of the ways to think about technology beyond security.

Speakers: Jerry Brefol, Asset Protection Manager  |  Rick Snook, Axis

Retail Solutions Roadmap – What’s new, what’s next?

August 27, 1:00 pm EST

This session will introduce you to a couple of new technologies that Axis has developed based on feedback from customers. We will also walk you through some use cases to get the creative ideas flowing.

Speaker: Robert Brown, Axis

A SHIFT Happened: A Panel Discussion

August 28, 1:00 pm EST

Join our panel of retail leaders to hear their experiences of navigating the challenges throughout 2020.

Moderator: Dave Thompson, Wicklander-Zulawski & Associates
Panelists: James Stark, Pier1  |  Jeff Yeats, Shoppers Drug Mart  |  Traegon Hon, Starbucks  |  Alain Campeau, McDonald's  |  Joe Coll, Macy's

Get your SHIFT Together by Steve Rizzo

August 28, 2:15 pm EST

Axis is hosting Hall of Fame speaker and former national headline comedian, Steve Rizzo. This entertaining and content-rich program reveals the secrets of how to SHIFT your focus and way of thinking to get the results you want.

Speaker: Steve Rizzo


Conference attendees will be eligible to earn up to 4 Continuing Education Units (CEUs) towards their Loss Prevention Foundation LPC Recertification
Attendees who hold the Certified Forensic Interviewer (CFI) designation will earn 2 continuing education hours for this conference.

*These session descriptions are subject to change, please check back for updates.


A week of inspirational speakers.

We are proud to bring various speakers from the security and retail industries in order to bring the most up to date and relevant sessions to the SHIFT agenda.

Jason Mayes

Senior Developer, Google AI
Google AI

Hedgie Bartol - Segment Development Manager Retail

Hedgie Bartol, LPQ

Segment Development Manager, Retail, Axis Communications

Jerry Brefol - Luxottica

Jerry Brefol

Asset Protection Manager

Sean Sportun

Manager, Security & Loss Prevention, CircleK | Canada

Rick Snook, PSP, LPQ

Business Development Manager, Retail & Banking
Axis Communications

Kelsey Carnell, CPTED

Regional Sales Manager
Axis Communications

Robert Brown

Solutions Architect
Axis Communications

Fredrik Nilsson

Vice President, Americas
Axis Communications

Hedgie Bartol - Segment Development Manager Retail

Steve Rizzo

Hall of Fame speaker and former national headline comedian

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The Event Has Ended.

We look forward to sharing more content with you in the future. 

If you are a retailer and would like to be a part of our Axis Retail Open Mic calls, please contact


Get in touch with us.

If you have any questions about SHIFT, please email and we will get back to you as soon as possible!